The Objective
To develop a Sub-Brand design strategy and visual identity system inspired by a Parent Brand's strategies and guidelines.
Parent Brand Research
To create a meaningful Sub-Brand, I had to research the ins & outs of the Parent Brand to understand its market position.
Sub-Brand Development
Disney Wander is an IOS and Android device application that allows the user to uncover hidden Disney locations around the country using real-world GPS capabilities. Whether it be a serendipitous encounter, or an intentional holiday vacation, there is magic around every corner. Participation at these locations unlocks a catalog full of even more opportunities to embrace the magic.
Logo Development
Sample Implementation
Conceptual UI
Product Catalog Examples
